STORES THAT TELL STORIES
ONLINE VERSUS OFFLINE
The rise of e-commerce has disrupted the retail industry. As fashion stores are more than
ever not just a place to make purchases, but to experience the brand legacy as well as to
touch and feel the products, architects are called to create spaces able to tell unique
THE GOLD BALANCE
A successful concept store reflects the balance between different and apparently not
always converging elements: creativity, excellence, ability to make people dream about
it, cost control. Retail spaces are designed to contribute to the creation of wealth, both
directly and indirectly.
As a result, their design cannot ignore rigorous cost control.
The goal to pursue is a project that expresses “Timeless Design”, a space that evokes
amazement and wonder over time.
HUNTING FOR UNIQUENESS
Architect Pironi will share an overview of the most inspiring fashion retail design spaces