ARCHMARATHON
LECTURE
EXHIBITION
WORKSHOP
MASTERCLASS
HAPPENING

WORKSHOP

The great protagonists of architecture and interior design worldwide, will animate the cultural program of ArchWeekMiami with interesting workshops aimed at the public of professionals and especially students of the prestigious DASH – Design and Architecture Senior High School and students of Architecture of the University of Miami and FIU – Florida International University. The fil rouge that will connect the various scheduled appointments, will be “Sustainable Architecture”, a much-discussed but not yet fully defined concept – which provides for a design devised to limit the environmental impact, with energy efficiency, improvement of health, comfort and quality of use of the inhabitants, achievable through the integration of appropriate structures and technologies in the building.

Re-Use. A sustainable strategy for a better, alternative, design

21st century is provoking us asking for a radical shift in relation to the previous time. We are moving from Fordist, rigidly functional city to fluid and multitasking urban spaces; we must limit source consumption instead of thinking to the world as a limitless paradise of materials; we are living into an ever-changing community which needs careful form of dialogue and redefinition of the nature of public places; the limit between public and private has been blurred by social media; environmental issues are at the center of every form of design but they don’t have to become a form of language instead a way of thinking and acting; new generations uses in a different way imagination, memories, languages and their bodies and we need to consider this social and symbolic metamorphosis considering the design of future spaces.

This superficial agenda, which represents some of the “hot spots” in the contemporary architectural culture, and the tactic of Re-Use is one of the smartest solution possible.

DESIGN FOR LONGEVITY

FROM FUNCTIONAL CREATIVITY TO DESIGN FOR A BETTER FUTURE

Italian design in the nineteenth century has played an irreplaceable role in all manufacturing fields,
becoming the vehicle through which objects and products become bearers of new meanings, mirror of an intelligent and functional creativity.
Today designer role is claimed to a new challenge, the one to build a better, more sustainable future.

DESIGNING A BETTER FUTURE WITHOUT SACRIFICING BEAUTY & SENSUALITY

Designing is an act of responsibility towards contemporary society. The production processes that we can implement during the conception phase are strictly linked to that assumption of responsibility. As Paola Antonelli affirmed in a recent keynote rather than trying to prevent our extinction we should instead design ourselves a “beautiful ending”, thinking of our legacy without sacrificing sensuality, beauty, elegance, all of the different tropes that make design so interesting.

DESIGN FOR LONGEVITY

Unless opting for organic material could seem the obvious choice there are other factors that have a
tremendous impact on the sustainability of an environment Interior designers should consider the lifespan of any material they plan to use. The goal of designing for longevity is to design durable and timeless spaces and suppress the urge to change the whole design every couple of years.
Creating timeless design is to choose quality over quantity, classics over trendy.

TIMELESS DESIGN FOR FASHION INDUSTRY

The fleeting nature of the relation between architecture and fashion must always be one of the driving forces that boosts the creativity coming from the collaboration and the bond between these
disciplines. In my retail projects I try to convey an image of elegance out of time, creating a space that firmly conveys its longevity contrasting the extremely fast consumerism of the items it actually
represents. Moreover, designing flexible spaces is one of the keys to longevity. Easy maintenance is an important part of designing for longevity; when spaces are hard to maintain, regular changes are inevitable and result in more resource consumption and waste creation. Every time we start a new project we aim at creating design that goes beyond time, that can always be contemporary and never inadequate. A “ always current” design, thanks to the clear and essential shapes.