DESIGN FOR LONGEVITY
FROM FUNCTIONAL CREATIVITY TO DESIGN FOR A BETTER FUTURE
Italian design in the nineteenth century has played an irreplaceable role in all manufacturing fields,
becoming the vehicle through which objects and products become bearers of new meanings, mirror of an intelligent and functional creativity.
Today designer role is claimed to a new challenge, the one to build a better, more sustainable future.
DESIGNING A BETTER FUTURE WITHOUT SACRIFICING BEAUTY & SENSUALITY
Designing is an act of responsibility towards contemporary society. The production processes that we can implement during the conception phase are strictly linked to that assumption of responsibility. As Paola Antonelli affirmed in a recent keynote rather than trying to prevent our extinction we should instead design ourselves a “beautiful ending”, thinking of our legacy without sacrificing sensuality, beauty, elegance, all of the different tropes that make design so interesting.
DESIGN FOR LONGEVITY
Unless opting for organic material could seem the obvious choice there are other factors that have a
tremendous impact on the sustainability of an environment Interior designers should consider the lifespan of any material they plan to use. The goal of designing for longevity is to design durable and timeless spaces and suppress the urge to change the whole design every couple of years.
Creating timeless design is to choose quality over quantity, classics over trendy.
TIMELESS DESIGN FOR FASHION INDUSTRY
The fleeting nature of the relation between architecture and fashion must always be one of the driving forces that boosts the creativity coming from the collaboration and the bond between these
disciplines. In my retail projects I try to convey an image of elegance out of time, creating a space that firmly conveys its longevity contrasting the extremely fast consumerism of the items it actually
represents. Moreover, designing flexible spaces is one of the keys to longevity. Easy maintenance is an important part of designing for longevity; when spaces are hard to maintain, regular changes are inevitable and result in more resource consumption and waste creation. Every time we start a new project we aim at creating design that goes beyond time, that can always be contemporary and never inadequate. A “ always current” design, thanks to the clear and essential shapes.